About Luck & Latitude
Luck & Latitude is a boutique travel advisory for people who want their trips planned with real care. We take on a limited number of journeys at a time, so each one gets genuine attention from the first idea to the day you come home.
Why we started
Luck & Latitude grew out of years spent planning adventures for family and friends, including a detailed 16-page itinerary for a family trip to Japan. Alongside that, years of professional travel planning across major news and sporting events showed us how much a good trip depends on the care and coordination behind it. We started Luck & Latitude to give others that same experience, the special memories that come from a well-planned trip, and real care and support from the first idea to the last day.
Small by design
We believe the best journeys are the ones someone cared enough to think through. We keep our numbers small on purpose, so we can stay close to the details that make a trip feel like yours. When you work with us, you work directly with the person planning your travel from start to finish. You get real people and real itineraries.
What we plan
Every trip we plan is custom, shaped around you, rather than pulled from a template. Some mark a big moment — destination weddings and the celebrations around them, honeymoons, anniversaries, milestone birthdays, and multi-generational trips that bring the whole family together. Others are simply the long-awaited getaway you have been picturing for a while. Whatever the reason, we bring the same care and craft to it, and design a journey that feels made for you.
The way we work
Luck & Latitude is an affiliate of Fora Travel, a network that connects us to thousands of hotels, cruise lines, tour operators, and partners around the world. That backing lets us plan with real depth and support, while you still get the personal, one-to-one attention of working directly with your advisor. We handle the planning and the details, staying in your corner from the first idea to your return.
Why book with us
Working with an advisor gives you a person who plans the whole trip around you and stays available if you need support along the way. Because we work through a trusted network of partners, we can often arrange thoughtful extras and special welcome touches where available. We reach out to your hotel ahead of arrival with your preferences and any special requests. If something needs attention during your trip, you can reach someone who already knows your plans. The result is a smoother trip, with the kind of access and care that comes from a real relationship with the people who make it happen. For especially complex trips, we can also arrange on-the-ground assistance, so you have local resources to support you every step of the way.
What you can expect
Working with a travel advisor gives you back your time and adds a layer of care for the whole trip. We listen first, then shape a journey around how you actually like to travel. You get recommendations we would make to a friend, along with extra touches through our partners, where available. Our aim is simple: a trip that feels thoughtfully crafted from the first day to the last.
